A well shot, expertly edited video isn’t worth much if it’s boring or irrelevant. We’ll work together to develop an effective concept, create a storyboard and script, then execute each step of the production process.

Our in-house video production team has worked on virtually every type of project. We’ve partnered with clients to produce TV commercials, short documentaries, eye-catching social media content, event videos, and even theater advertisements.

Our Work

During a year filled with change, new recruiting tools were vital in order to attract the doctors of tomorrow.

sugarbeet harvest at sunset

We climbed tractors and crouched in muddy fields to capture the story of Michigan's sugarbeet farmers.

See how Midland awaits those looking for a place unlike any other.

emtpy theater at midland center for the arts

This season kick-off video captures the wonder and exhilaration of a live show.

A set of looping animations, from marching food truck snacks to kids zip-lining at incredible heights, helped promote this annual Downtown Midland festival.

peter pan fighting captain hook on a ship

A short, animated promo video teases the story of how a miserable orphan became the famous Peter Pan.

interviewing derek at a bee farm

A short film about the power of redemption, grace, and community leadership in Saginaw, Michigan

northwood's griswald center

This festive holiday story introduced Northwood's unique end-of-year fundraising campaign.

the tapped fairy inside a closed bar

It started with a simple idea and ended with a magical, teleporting beer fairy.

beer bottles on a production line

Three videos highlight local craftsmanship and the human stories behind Tapped’s Michigan-based vendors.