←Graphic Design

Saginaw Spirit

For the third straight year, Saginaw’s OHL team hired us to design their pocket schedules. The tiny, folded print pieces include everything a fan would need to know to buy tickets for the upcoming year.

Saginaw Spirit Pocket Schedule 2016

The Challenge

How do you fit a 7-month calendar, 20+ special promotions, 19 teams, ticket prices, and a full stadium seating chart into a single print piece? It needs to be legible, intuitive, match the team’s branding, and feature a handful of corporate sponsors. And, of course, it needs to fit neatly inside a wallet.

Saginaw Spirit Pocket Schedule 2016

The Red Line

To celebrate their 15th anniversary, the Spirit wanted to break with tradition and print the pocket schedules on a red background. Red is a bold, striking color, but it also introduced some challenges.

To reduce eye strain and improve legibility, we used hockey-related textures over the red background. Subtle shadows were dropped below headlines and a heavy, easy-to-read typeface was selected.

The pocket schedule’s design nailed our target – a mix of striking design and intuitive function that matches the Spirit’s well-known branding.

spirit close up calendar
close-up of words on pocket schedule
spirit promotional schedule