← Video Projects

RiverDays

A set of looping animations, from marching food truck snacks to kids zip-lining at incredible heights, helped promote this annual Downtown Midland festival.

CAST AND CREW

A dozen recurring characters were created and appeared across multiple animations. This bit of universe-building allowed us a framework to create new animations rapidly and kept the art style consistent across each new video.

RiverDays illustrated characters

Replay Value

With multiple events and attractions to promote, RiverDays had a ton of great content to serve as the premise for nine animations and one thirty-second supercut that played in theater ad spaces.

Once the animations were wrapped, we had a rich catalog of assets from which we also created an interactive online map and a print piece that would promote RiverDays on shop windows around downtown

RiverDyas micro-site and poster mock-ups.