A set of looping animations, from marching food truck snacks to kids zip-lining at incredible heights, helped promote this annual Downtown Midland festival.
CAST AND CREW
A dozen recurring characters were created and appeared across multiple animations. This bit of universe-building allowed us a framework to create new animations rapidly and kept the art style consistent across each new video.
With multiple events and attractions to promote, RiverDays had a ton of great content to serve as the premise for nine animations and one thirty-second supercut that played in theater ad spaces.
Once the animations were wrapped, we had a rich catalog of assets from which we also created an interactive online map and a print piece that would promote RiverDays on shop windows around downtown