← Video Projects

Midland Business Alliance

Midland, Michigan is a unique city. Home to just over 40,000 people, Midland blends Fortune 100 companies and big city amenities with unexpected small town charm and a deep sense of community. When the Midland Business Alliance approached us with the desire to showcase Midland and support their mission of attracting and retaining talent, we knew we were up to the task. After all, Midland also happens to be the home of Aberro Creative.

Midland Awaits

Given all of the unique amenities and opportunities that Midland has to offer, we knew this project would be no small undertaking. A full year of filming was performed to capture architecture, major employers, public gardens, events, and more to properly showcase why Midland is a place unlike any other.


The Tridge in Midland, Michigan
Original Midland Chemical Company building
Mid Michigan Health
Alden B. Dow Home and Studio
Canopy Walk at Dow Gardens
Maru Sushi