Depositing a check through Independent Bank’s mobile app is so easy, it’s like magic. You simply take a picture of the check and, POOF, it’s deposited directly into your account.
Tasked with explaining mobile deposit to the bank’s customers, we created a video that blends custom illustration with delightful animation to bring a touch of whimsy to the normally buttoned-up banking industry.
Unraveling the Secrets
The team at Independent Bank helped us understand their customers’ most common questions about mobile deposit:
- Is it easy to do?
- How convenient is it, really?
- Is it safe?
And nobody goes on Facebook to watch or share a banking video that extols the benefits of mobile check deposit. We needed to quickly convey the core message – ease of use, convenience, safety – while being amusing enough to stand out against the massive spigot of available social media content.
Despite taking place in a magical fantasy world, the animation is inspired by real life.
For example, the bunny’s gait was derived from research on the bio-mechanics of rabbits. And passersby may have been confused by our animator wiggling his fingers for minutes at a time to imitate gloves, but that attention to detail makes a huge difference in the video’s quality.