Brand Identity

A great logo tells a story in the simplest possible way. It’s distinctive and immediately recognizable. Versatility is important, too. The logo may be embroidered in a single color or displayed on a vibrant, high-res monitor; either way, it needs to look good.

But we don’t stop after designing a logo. A full brand guide lays out colors, fonts, graphics, language, and usage guidelines. Done properly, the brand identity will ooze out of the logo and into the website, business cards, PowerPoint presentations, and everything else the company touches.

Our Work

For us, the only thing that might be more fun than ice cream itself is working on a brand for ice cream.

Gladwin County sought to increase tourism and residency in the area. Luckily for us, the region was Michigan’s best kept secret.

ActionGlow logo over green skate park

We developed a brand identity to accompany the action sports brand's new product.

clarinetist in midland's city forest

The symphony's brand identity was re-imagined to reach a new generation.

player wearing a Zuti facemask

Zuti Facemasks needed a new brand identity worthy of their innovative and visually striking products.