Depositing a check through Independent Bank’s mobile app is so easy, it’s like magic. You simply take a picture of the check and, POOF, it’s deposited directly into your account.
Tasked with explaining mobile deposit to the bank’s customers, we worked with F.P. Horak to create a video that blends custom illustration with delightful animation to bring a touch of whimsy to the normally buttoned-up banking industry.
Unraveling the Mystery
The team at Independent Bank helped us understand their customers’ most common questions about mobile deposit:
- Is it easy to do?
- How convenient is it, really?
- Is it safe?
And nobody goes on Facebook to watch or share a banking video that extols the benefits of mobile check deposit. We needed to quickly convey the core message – ease of use, convenience, safety – while being amusing enough to stand out against the massive spigot of available social media content.
Despite taking place in a magical fantasy world, the animation is inspired by real life.
For example, the bunny’s gait was derived from research on the biomechanics of rabbits. And passersby may have been confused by our animator wiggling his fingers for minutes at a time to imitate gloves, but that attention to detail makes a huge difference in the video’s quality.
Staying on Track
A video about mobile deposit featuring a magic bunny and disembodied gloves can easily go off the rails. We needed more than just fun animations; it was crucial that the video match Independent Bank’s brand and clearly convey their key messages.
The color scheme was pulled from the bank’s brand guide. Their logo is woven not only into obvious places, but also subtly into the hat and cell phone. And rather than go too far over the edge with overt jokes, we relied on subtle, unobtrusive humor that doesn’t distract from the main message.